# Conga Composer vs CloudFiles

> Conga Composer vs CloudFiles on one published method: Enterprise Readiness 4.3 vs 4.6, Functionality 3.9 vs 4.4 of 5, and how much public evidence backs each score.

*Compare · Document generation for Salesforce*

## Conga Composer vs CloudFiles

Both products scored on the same matrix, from the same kinds of public source, with the same arithmetic. Every number below links back to the evidence behind it.

[Read the evidence](/blog/conga-vs-cloudfiles-evidence) · [How we compare](/blog/how-we-compare-salesforce-document-apps)

The verdict

## Both build documents from Salesforce data. CloudFiles leads on both axes.

CloudFiles scores higher on Enterprise Readiness and on Functionality; Conga leads on charts, sending and Messaging & ecosystem. Every figure is a composite; the evidence behind each one is linked below it.

Where each product sits Corner labels are for orientation only: each product is plotted at its exact scores, not placed in a cell.

Conga ComposerCloudFilesEnterprise ReadinessBuilt, sold and bought for large organisations[Details →](#enterprise-readiness)Conga Composer4.3/ 5Highly readyCloudFiles4.6/ 5Highly readyFunctionalityAverage rung across 18 features, weighted by Kano class[Details →](#functionality)Conga Composer3.9/ 511 of 18 features at L4–L5CloudFiles4.4/ 514 of 18 features at L4–L5Dealbreakers3 features checked first, each at L4[Details →](#functionality)Conga Composer3/ 3 pass
- ✓Data SourcesL5
- ✓Repeating ContentL5
- ✓Output FormatsL5

CloudFiles3/ 3 pass
- ✓Data SourcesL5
- ✓Repeating ContentL5
- ✓Output FormatsL5

Data ReliabilityHow much of the evidence is public and precise[Details →](#data-reliability)Conga Composer83%Well documentedCloudFiles88%Well documented

Biggest gapTemplates and logic

CloudFiles builds templates through add-ins in Word, Excel and PowerPoint and combines conditions with AND/OR logic; Conga types tables and conditions as tags and needs formula fields for AND/OR. CloudFiles scores 4.4 on Functionality against 3.9.

Where Conga leadsCharts and sending

Conga links PowerPoint charts to Salesforce data and sends by templated email to a choice of e-signature tools.

Where they tieLevel on 9 features

Both are rated the same on template management, data sources, repeating content, calculations & formatting, output formats, fillable documents, bulk generation, preview & edit and save & write-back.

[Enterprise Readiness](#enterprise-readiness)[Functionality](#functionality)[Automation](#automation)[Facts](#facts)[Data Reliability](#data-reliability)[Which to choose](#choose)

Enterprise Readiness

## Who each product is built for

Four signals, each scored 1–5 from public sources. The item-by-item trail is in [the evidence post](/blog/conga-vs-cloudfiles-evidence#enterprise-readiness-score-x).

Enterprise ReadinessConga4.3Highly readyCloudFiles4.6Highly ready
SignalScore, 1–5What makes the difference
Observed buyersWho actually buys itWeight 3Conga4.0Leans highCloudFiles4.0Leans highLevelIdentified buyers for both work mostly at large organisations, and both name mostly mid-size to large customers. Half of Conga's recent reviewers are implementation partners rather than buyers.

Commercial & service designHow it's priced, sold and supportedWeight 2Conga4.2Highly readyCloudFiles4.9Highly readyCloudFiles aheadCloudFiles includes all support, with nothing sold as an add-on, and offers a no-install test drive; Conga sells customisation and developer help as higher plans and its trial installs in the buyer's org.

Technical designHow deep and enterprise-grade it isWeight 2Conga4.5Highly readyCloudFiles4.7Highly readyCloudFiles aheadBoth are audited for SOC 2 Type II with ISO and HIPAA; CloudFiles' help centre covers security and permissions, which Conga's Composer guides do not.

Messaging & ecosystemWho it's for, and who vouches for itWeight 1Conga4.7Highly readyCloudFiles4.3Highly readyConga aheadConga announces Accenture, Deloitte and TCS as partners and has well-populated profiles on G2, Capterra and TrustRadius; CloudFiles' document generation messaging leans more towards enterprise buyers.

Functionality

## What each product does

Eighteen document generation features, each rated on the same five-rung ladder. The score is the average rung, weighted by each feature's Kano class: Dial 3, Delighter 2, Dealbreaker 1, Distractor 0. [What each feature and rung means](/blog/how-we-score-salesforce-document-generation#the-features).

Functionality scoreaverage rung, weighted by Kano class*Conga***3.9 / 5***CloudFiles***4.4 / 5**Dealbreakers passedthe three features every buyer needs*Conga***3 / 3***CloudFiles***3 / 3**Rated the sameno difference between the two*Both***9 features**
The feature ladder
- L1**Absent.** Can't be done.
- L2**Workaround.** Only by hand, by custom code or by staging data first.
- L3**Limited.** Works, but with gaps.
- L4**Complete.** Everything a buyer expects.
- L5**Extended.** Complete, plus useful extras.

Bars fill to the rung reached. L4 and L5 count as fully supported.

Templatefully supported: Conga 0 · CloudFiles 1 of 2Template AuthoringCongaL3 · LimitedCloudFilesL5 · ExtendedTemplate ManagementCongaL3 · LimitedCloudFilesL3 · LimitedContent Logicfully supported: Conga 3 · CloudFiles 3 of 4Conditional LogicCongaL3 · LimitedCloudFilesL5 · ExtendedRepeating Content DealbreakerCongaL5 · ExtendedCloudFilesL5 · ExtendedCalculations & FormattingCongaL4 · CompleteCloudFilesL4 · CompleteRich MediaCongaL4 · CompleteCloudFilesL3 · LimitedSalesforce Supportfully supported: Conga 1 · CloudFiles 2 of 2Experience Cloud SupportCongaL4 · CompleteCloudFilesL5 · ExtendedMobile CompatibilityCongaL3 · LimitedCloudFilesL4 · CompleteDatafully supported: Conga 1 · CloudFiles 2 of 2Data Sources DealbreakerCongaL5 · ExtendedCloudFilesL5 · ExtendedRuntime InputCongaL3 · LimitedCloudFilesL5 · ExtendedOutput & Deliveryfully supported: Conga 6 · CloudFiles 6 of 8Output Formats DealbreakerCongaL5 · ExtendedCloudFilesL5 · ExtendedFillable DocumentsCongaL3 · LimitedCloudFilesL3 · LimitedDocument PacketsCongaL4 · CompleteCloudFilesL5 · ExtendedBulk GenerationCongaL5 · ExtendedCloudFilesL5 · ExtendedPreview & EditCongaL4 · CompleteCloudFilesL4 · CompleteSave & Write-backCongaL5 · ExtendedCloudFilesL5 · ExtendedSend & Hand-offCongaL5 · ExtendedCloudFilesL3 · LimitedRun HistoryCongaL3 · LimitedCloudFilesL5 · Extended

Automation

## How much runs without a person

7 of the 18 features can be automated. Each is rated on a five-rung ladder for how far it runs through Flow, for admins, and Apex or an API, for developers. The score is the average rung, reported on its own: it does not change the Functionality score above.

Conga Composer3.6/ 5 average rung4 of 7 at L4 or above · 0 at L5CloudFiles4.0/ 5 average rung7 of 7 at L4 or above · 0 at L5
The automation ladder
- L1**Absent.** No automation for the feature.
- L2**Workaround.** Built-in options that act like automation, with little control.
- L3**Limited.** Only one of Flow, Apex or an API, or thin capabilities.
- L4**Complete.** Both Flow and Apex, with the basics covered.
- L5**Extended.** Everything in L4, plus options beyond the basics.

**CloudFiles higher** Runtime Input, Output Formats and Bulk Generation**Conga higher** none**Level** Data Sources, Document Packets, Save & Write-back and Send & Hand-off
Data SourcesCongaL4 · CompleteCloudFilesL4 · CompleteRuntime InputCongaL3 · LimitedCloudFilesL4 · CompleteOutput FormatsCongaL3 · LimitedCloudFilesL4 · CompleteDocument PacketsCongaL4 · CompleteCloudFilesL4 · CompleteBulk GenerationCongaL3 · LimitedCloudFilesL4 · CompleteSave & Write-backCongaL4 · CompleteCloudFilesL4 · CompleteSend & Hand-offCongaL4 · CompleteCloudFilesL4 · Complete

Facts

## The two products, side by side

Stated as facts and not scored. What they share comes first, then where they differ most.

Conga Composerby Conga · a Salesforce document generation appCloudFilesby CloudFiles · a Salesforce-native document generation app
What they have in common
- Both install from AppExchange and generate Word, Excel, PowerPoint and PDF files from Salesforce data.
- Both merge data from outside Salesforce into the same run, and both repeat line items with sorting and grouping.
- Both save output to the record or to external storage and run large, scheduled batches.

Where they differ mostCongaCloudFiles
 Pricing and licenceCongaQuote-based, per user per month; batch sending, triggered generation and the embed API listed as add-onsCloudFilesQuote-based, per org or per user Building templatesCongaA field picker inside Salesforce; tables and conditions typed as tags in WordCloudFilesScores higherAdd-ins for Word, Excel and PowerPoint, with live preview on real record data Automation (Flow and Apex)CongaAutomation score 3.6 of 5; Flow runs through Conga Trigger, and batches cannot be started from FlowCloudFilesScores higherAutomation score 4.0 of 5; every automatable feature runs from Flow and Apex Security and complianceCongaSOC 2 Type II, ISO 27001 and 27701 in a public register, HIPAA; residency in the US, EU and APACCloudFilesIndependently audited for SOC 2 Type II; ISO 27001, 27017 and 27018; HIPAA; GDPR with a public DPA Try before you buyCongaA self-serve 30-day trial installed in your own orgCloudFilesScores higherA no-install test drive from the AppExchange Try It button, with a guide
“Scores higher” marks the product with the higher score on the matching item in this comparison.

*Data Reliability*

## How much of this is *public*

How much of what we scored is public and stated as a checkable fact. It measures what each vendor makes public, not the vendor.

| Component | Conga Composer | CloudFiles |
|---|---|---|
| Data Reliability | 83% · Well documented | 88% · Well documented |
| Coverage | 98% | 98% |
| Precision | 67% | 78% |
| Where the evidence comes from | Every feature rests on a page in Conga's documentation portal; Enterprise Readiness draws on AppExchange, review sites, LinkedIn, a public certificate register and partner announcements | Every feature rests on a dated CloudFiles help page; Enterprise Readiness draws on AppExchange, review sites, LinkedIn and CloudFiles' public security page, DPA and Trust Portal |
| Key data reliability issue | Only three of the ten recent AppExchange reviewers are identifiable buyers; five are implementation partners | None found |

Which to choose

## Start from what you need

Each row is a need where the two products differ, answered from the scores above.

If this matters to youBetter fitWhy
Template authors should work in Word, Excel and PowerPoint without typing tags

CloudFilesCloudFiles' add-ins place fields, tables and conditions point-and-click, with live preview (L5); Conga types tables and conditions as tags in Word (L3).

Content must change on several conditions at once

CloudFilesCloudFiles combines conditions with AND, OR or custom logic on any content (L5); Conga needs a formula field on the object for AND/OR (L3).

Users should answer prompts or a guided form when they generate

CloudFilesCloudFiles templates define typed runtime variables that the widget or a Screen Flow asks for (L5); Conga offers template choice and URL parameters (L3).

You need a log of every generation run

CloudFilesCloudFiles records each run with its record, file and errors, with usage dashboards (L5); Conga's activity report lists runs without record, template or error detail (L3).

Charts in documents driven by Salesforce data

CongaConga links PowerPoint charts to a query (L4); CloudFiles places dynamic images and keeps Office charts in the output (L3).

Send by templated email to a choice of e-signature tools

CongaConga sends with Conga email templates to Conga Sign or DocuSign (L5); CloudFiles sends by Flow email and to DocuSign (L3).

## Frequently asked questions

**Q: How do Conga Composer and CloudFiles compare?**
On Enterprise Readiness, Conga Composer scores 4.3 of 5 and CloudFiles 4.6, both Highly ready. On Functionality, CloudFiles scores 4.4 of 5 and Conga 3.9, the Kano-weighted average of the rung each reaches on 18 document generation features; CloudFiles fully supports 14 of them and Conga 11. Both pass all 3 dealbreaker features.

**Q: How are Conga Composer and CloudFiles priced?**
Neither publishes a price list. Conga prices Composer per user per month by quote, with batch sending, triggered generation and the embed API listed as add-ons. CloudFiles licenses per org or per user and prices by quote.

**Q: What security and compliance does each product claim?**
Both are audited for SOC 2 Type II and claim HIPAA. Conga holds ISO 27001 and 27701, listed in a public certificate register, with residency in the US, EU and APAC. CloudFiles holds ISO 27001, 27017 and 27018, with GDPR backed by a public DPA and residency in the US, EU, UK and Australia.

**Q: Where does Conga Composer score higher than CloudFiles?**
On rich media, and sending and hand-off, and on the Messaging & ecosystem signal, where Conga announces global integrators as partners and has well-populated profiles on all three review sites.

**Q: Does Conga Composer sell any features as add-ons?**
Yes. Conga lists batch sending, triggered generation and the embed API as add-ons. CloudFiles includes automation and its Apex client on every plan.

**Q: Who wrote this comparison, and how was it scored?**
CloudFiles wrote it. Both products are scored with the same published method, from the same kinds of public source, and the evidence behind every score is published so it can be checked. Ties and losses are shown as they fall.

How this comparison was made

## Scored the same way, in the open

CloudFiles makes one of the two products compared here, so everything that decides a score is published, including where Conga comes out ahead. CloudFiles' own evidence is in [CloudFiles for Document Generation: the evidence](/blog/cloudfiles-document-generation-evidence).

 One method for both

The same two axes, the same five-rung feature ladder and the same confidence rules, for Conga and for CloudFiles.

[How we compare →](/blog/how-we-compare-salesforce-document-apps) Public sources only

Every score rests on what anyone can read: vendor sites and help docs, AppExchange, review sites, LinkedIn and public registers.

[How features are scored →](/blog/how-we-score-salesforce-document-generation) Evidence you can check

Each score's source and read date is in the evidence post. CloudFiles' own evidence is collected once and linked from every comparison.

[Read the evidence →](/blog/conga-vs-cloudfiles-evidence) Dated and corrected

Scores as of 4 November 2026, re-read every cycle. If a score is wrong, tell us and we will correct it.

[Report a correction →](/contact-us)

## Is CloudFiles the right fit for your team?

In a 30-minute call, the CloudFiles team will look at your Salesforce setup and the documents you need to generate, and tell you plainly whether CloudFiles, Conga Composer or neither fits it.

[Book a demo](https://meet.cloudfiles.io/salesforce?utm_content=sf-compare-document-generation-cloudfiles-vs-conga-footer)